Datacentre Alliance | Board of Governors | Developing the industry standard

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Data Centre Alliance (UK)
Knowledge Dock Business Centre
University of East London
4-6 University Way
London
E16 2RD

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Committed to ensuring the future health and sustainability of the data centre industry

Board of Governors

The role of the DCA Board of Governors is to advise the Trade Association on the activites and strategy that best serve the data centre sector.

Steve Norris - President (Virtus)

Steve Norris - President (Virtus)

Steven's experience gained as a Member of Parliament for over 14 years and serving as Parliamentary Private Secretary at the Departments of Environment, Trade and Industry and the Home Office will be immensely important in moving the dynamic data centre industry further towards maturity and ensure it is represented effectively at National, European and Global levels. Steven was able to oversee the adoption of European Union led standards for the motor industry during his time as Minister for Transport from 1992-1996 which helped revitalise European car manufacturing, paving the way for the world class technical innovation and excellence we see today. 

Steven has gained first-hand experience of the data centre industry through the construction and operation of critical facilities in his current role as Chairman of Virtus Data Centres. On his appointment as president Steven Norris commented "I'm honoured to be appointed President and I'm looking forward to helping take the data centre industry forward. The DCA has already achieved a great deal in a short time but we can all see that this industry is expanding exponentially and the opportunities and threats are legion"

Adriaan Oosthoek - Board Chairman (Interxion)

Adriaan Oosthoek - Board Chairman (Interxion)

Adriaan has a deep understanding of the colocation and wholesale data centre models, as well as significant knowledge of principal European data centre markets. Before joining Interxion as Vice President of IT and Operations, Adriaan was Executive Vice President of Data Centre Services at Colt, managing director of the Telecity Group UK and Ireland business, prior to this, he was a founder of the Dutch subsidiary of Teles, a European provider of IT services, and held a number of senior management roles, responsible for managing several regional markets throughout Europe. Adriaan has also held senior positions at Racal Datacom and Raet Systems & Services. Adriaan has a bachelor’s degree in Business Information Sciences. He studied at the Business School for Economics in The Hague and holds marketing certificates NIMA A and NIMA B. Adriaan is a keen advocate of an effective, independent data centre industry association, and therefore supported the formation of the DCA as far back as 2010. Adriaan now chairs the DCA’s Board of Governors.

Prof. Dennis Kehoe - Vice Chairman and Research & Development (AIMES)

Prof. Dennis Kehoe - Vice Chairman and Research & Development (AIMES)

Professor Dennis Kehoe is the Chief Executive Officer of AIMES Grid Services Ltd based in Liverpool, where he was previously the Saxby Professor and Royal Academy of Engineering Research Professor at the University of Liverpool. He has specific interest in the creation of new high growth, high technology businesses emanating from cloud computing and is a non-executive director of a number of technology start-up and spin-out businesses created from the AIMES Centre at the University and was formerly a director of the North Liverpool Academy Trust and Chairman of the Board of Aerogistics Holdings Ltd. He is currently Chairman of Opticare Ltd and Chairman of Containerport Ltd and has led a number of major research and development projects funded by the UK Government and the EU. Dennis’s role within the DCA includes assisting the DCA engage with funding bodies and research councils. He assists and advises DCA on research activities and helping to ensure funded projects are successfully delivered.

Anne Stokes (Streamwire)

Anne Stokes (Streamwire)

Anne is a highly accomplished Business leader with a distinguished record of achievement on a Global scale. Anne known for her significant achievement in start-up operations and new market penetration throughout Europe. Anne’s achievements have been recognised as a Winner of 1992 Young Career Woman of the Year Award sponsored by Nat West Bank, twice a finalist in Cosmopolitan “Women of Achievement” and as winner of Chartered Management Institute 2015 Midlands Women in Leadership award. Anne is highly experienced at board level managing large and complex deals and relationships across multiple industries including Financial Services, Manufacturing, Retail, Transport, Energy, Automotive, Pharmaceuticals and Media- continually improving upon customer perception of service as evidenced through CSAT scores and independent evaluations. Now owner of Streamwire Ltd - “technology connected” Anne has driven an innovative plan for data centres as well as successfully navigating the many traditional myths associated with data centre design and operation. Anne sees the DCA as vital for the industry’s future and immediately signed up. Anne is keen to contribute to the DCA’s efforts to improve the value and perception of data centres whilst assisting to develop ways to provide additional business confidence in outsourcing, cloud and ICT adoption. Anne is also keen to work with DCA and its members to develop new opportunities for growth and member benefits.

Rob Elder - Director of Data Centre projects (CBRE)

Rob Elder - Director of Data Centre projects (CBRE)

Rob has over 13 years experience within the data centre industry. He has been involved at all stages of data centre development and operations from consulting, to design and construction and into operations. As Director of Data Centre projects Rob leads CBRE customer engagements in new data centre development and build projects bringing CBRE’s unique capabilities across all aspects of a facilities lifecycle. Rob and the team bring consulting, project management and contracting capabilities for all aspects of new build and data centre upgrade requirements. With an approach tailored for customers specific needs he works to ensure the services, design and delivery models are aligned achieving the best possible outcomes. In addition to Robs project experience he has spoken at many industry events as a thought leader on subjects from Modular data centres to DCIM and highly efficient design as well as published numerous articles and papers on all aspects of data centres.

Lance Rütimann (Siemens)

Lance Rütimann (Siemens)

Lance has been in the building technologies industry going on 30 years, during which he has held a number of management and leadership positions. His broad experience spans across several business areas such as customer service, product management, sales, marketing and management. His educational background is Electronics Engineering, Marketing, General Management and Philosophy + Management. In his role as Sen. Manager Industry affairs, one of his focus markets is Data Centres. He is very active in a number of international associations in Europe and the USA as board member or committee chairman. Lance speaks at various events providing thought leadership and advocating for safe, secure and sustainable societies.

Drs. Frank Verhagen - Senior Vice President – The Netherlands (Certios)

Drs. Frank Verhagen - Senior Vice President – The Netherlands (Certios)

Drs. Frank Verhagen MSc. is co-owner and managing director of Certios, based in The Netherlands. He is also CEO of the Twente Wireless and Communications Institute. Frank has over 20 years of experience, in public companies like Devote N.V., Delta Lloyd N.V. and HSO Business Systems B.V. With Certios he has managed the funding, design and build of data centres, including a high profile energy efficient data centre that uses free cooling from passing bodies of river water. This has led to appearance in several publications. Today, Frank is a board room consultant specialising in data centre restructuring and greening ICT in several private and public organizations. Franks role is to represent the Netherlands DCA members interests at DCA Board of Governors meetings.

Steve Bowes-Phipps - Awareness, Education & Training (PTS Consulting)

Steve Bowes-Phipps - Awareness, Education & Training (PTS Consulting)

Steve is a Senior Consultant at PTS Consulting Group (PTS), one of the world’s leading IT Consultancies and plays a leadership role in developing PTS Data Centre consulting services and also undertakes Green IT guest lectures at the University of Hertfordshire. Prior to joining PTS, Steve has worked in a number of senior operational management roles within various Industry sectors, serving on the management board of an internet web hosting company, directing strategy and building and running Data Centre Teams across Europe. He has been awarded several multi-national awards for Data Centre innovation and efficiency. Steve is a member of the British Computing Society (BCS) and its sub-group DCSG, with over 25 years’ experience in the sector. Steve’s DCA role includes assisting and advising the DCA in the identifying and tackling skills gaps within the Data Centre industry, specifically around raising awareness of the need for more STEM education at all levels of secondary and tertiary education.